GLOBAL AUDIENCES • GLOBAL RESULTS
We manage the most sophisticated, mission critical projects global organizations have to get implemented on time and on budget. We have traveled the world supporting muti-billion global aviation sustainability projects, billion dollar construction projects, and hundreds of millions of dollars for manufacturing, nonprofit, and small businesses each year. Here's a sample of the work we did for DHL Express.
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INDUSTRIES WE SERVE
COUNTRIES WHERE WE HAVE RECENTLY DONE BUSINESS
MOTION GRAPHIC VIDEOS
We transform our client's brand digital presence with motion graphics - the dynamic marketing solution proven to boost engagement and drive results with up to 300% more traffic and 48% higher viewership. Motion graphics are perfect for training, social media, websites, and trade shows. We take your storytelling to the next level with meaningful connections to your audience through the power of motion graphic videos.
CONSUMER GOODS, PRODUCTS & SERVICES
While we are experts in business-to-business marketing, website design, advertising, events, and communications, our consumer team has deep knowledge and expertise in all things consumer package goods, products, and services as well. Whether you're selling a product in a traditional bricks-and-mortar location, online, or multi-channel, our team can design packaging, and motion graphic ads for social media, drip email and SMS campaigns tied to your CRM system. Or whether you provide a professional service, we can build your brand to match the quality of your services. If you're looking to refresh your brand, redesign your packaging, or just looking to get more customers, our team knows how to make your business stand out in a crowded field. We excel in media buying because we leverage data management and data visualization to inform our media recommendations: online, point-of-sale, out-of-home, direct mail and more.
MOBILE APP DEVELOPMENT
Mobile applications have evolved since their introduction. Gone are the days of trying to become the next "big thing." Now, mobile apps have become hyper-focused on target audiences. We have built several mobile applications for organizations who have built or are looking to build a solid relationship with their core audiences and they want to retain and strengthen those relationships.
DHL EXPRESS PILOT APPLICATION
OHM ELECTRIC TAXI SERVICE
WEBSITE DEVELOPMENT
We can build all types of websites: templates websites like WordPress or Squarespace, or entirely custom built websites with back-end databases, admin panels, and integrated CRM applications. Of course, all of our websites are optimized for mobile and accessibility. We build it all for you, everything from the wireframes, design, and code.
EXAMPLES OF DATA VISUALIZATION EMBEDDED ON CLIENT WEBSITES
BRAND & LOGO IDENTITY
A well-designed brand identity, that includes a unique and original logo, is the cornerstone of a successful business. It not only visually distinguishes your company from competitors but also communicates your values, mission, and personality to your audience. A strong brand identity fosters trust, credibility, and recognition, helping to build a loyal customer base and drive long-term growth. Several small businesses, middle-market sized businesses, and large corporations have entrusted us to either define their brand identity or refresh it to reflect a more modern sensibility.
EXAMPLES OF BRAND LAUNCH VIDEOS
EXAMPLES OF BRAND GUIDELINE DOCUMENTS
THOUGHT LEADERSHIP CONTENT CREATION
Our team is staff with a variety of creative writers and content creators with subject matter expertise in a variety of fields. We also work with our client's internal subject matter experts to come up with outlines for long-form newsletters, thought leadership documents, white papers, and more. We also write the short, creative social media posts, but thought leadership often takes a more refined look at a subject and that's where we come in to help. We can help your team bring out the knowledge and value proposition your audience needs to know in creative documents that drives home the main points with defined calls to action. We can embed these on your website to make them dynamic with data visualization, video, and other tools, or simply make them flat files like PDF or image files so people can download and share.
BRANDED ILLUSTRATIONS & ICONS
Companies are finding it harder to standout in a world of free or low cost images, icons, and all-in-one design subscription services. One cost effective way to standout is to use your own branded illustrations and icons for all your sales and marketing materials. These elements will help your target audiences recognize your brand immediately regardless of the platform: online, in person, etc. Our designers spend time with your team and your brand to understand the core values and sensibilities to ensure the illustrations match your brand voice and perception. Clients who choose branded illustrations and icons see up to a 40% higher brand recognition and 22% higher favorability than those who use commonly available illustrations and icons.
EXAMPLES OF OUR WORK
Click on any of the client logos below to see a diverse sample of the work Kendall Parker 360 has recently completed. Contact us to see how we can make an impact on your brand and your bottom line.
ABOUT US
LEADERSHIP
Carlos Fuentes is the founder and managing partner of Kendall Parker 360. You can always reach him via mobile phone or WhatsApp at +1.216.956.7014 or via email at [email protected].
CIVIC ENGAGEMENT
Kendall Parker 360 is active in the community. We make charitable contributions to many nonprofits and we provide a minimum of a 20% discount in our fees to the nonprofits who work with us.
WORK WITH US
Contact us for your next mission critical project, website development, brand refresh, annual report, or social media campaign. Or, if you're simply looking for a better, more effective way to buy your media, have more effective campaigns, or have a more robust infrastructure to make your staff more effective, we're here to help. We provide the solutions you need. Our goal is to get you in a sustainable, optimized position as quickly as possible.
CITIES WHERE OUR STAFF IS LOCATED
INTRODUCING OUR NEW SERVICE
MARKETING RESERVE MEMBERSHIP
Small and mid-sized business owners, as well as, nonprofit leaders can become Marketing Reserve Members for only $250 per month. There are no long-term contracts and can cancel at any time. Members who are maintain their membership for 6 consecutive months will earn 10 FREE credits. That is a $125 value! Those free credits never expire. Members can save them to apply those extra credits to a larger project in future months. After 12-consecutive months of membership, a second 10 FREE credits will be applied to the member's account. That is the equivalent of buy 12 months and getting 1 month FREE. That is a $250 value!. Imagine getting 13 months of dedicated marketing support for only 12 monthly payments of $250.
HOW DOES THE RESERVE MEMBERSHIP WORK?
Members have a menu of premium services to select from each month. Each premium service has an assigned “credit” value. Each month members have 20 credits to apply for their custom marketing and design services. Members can keep or change their selections every month to fit their specific business needs and peak seasons.
All Marketing Reserve Members receive the following benefits in ADDITION to the 20 CREDITS they have each month. This $250 monthly program provides at least $400 in value each month. A Kendall Parker 360 team member will schedule a 30-minute call with the member every month to discuss the strategic and tactical objectives for that month. All selected services will be delivered within the calendar month via a link to a secure shared drive.If members have a special request that is not listed in the services below, Kendall Parker will work with the member to create a custom solution with the available monthly credits to provide the product or service that best meets our members' needs. Please email or call our Chief Marketing Officer, Carlos Fuentes, to discuss a custom solution.
Each of the services included in the category below are valued at 20 CREDITS EACH. Selecting ONE of these services will satisfy the month's available credits of 20 credits per month.
Each of the services included in the category below are valued at 10 CREDITS EACH. Selecting ONE of these services will leave members with 10 credits still available to apply for other services during this month's available credits of 20 per month.
Each of the services included in the category below are valued at 5 CREDITS EACH. Selecting ONE of these services will leave members with 15 credits still available to apply for other services during this month's available credits of 20 per month.
Each of the services included in the category below are valued at 2 CREDITS EACH. Selecting ONE of these services will leave members with 18 credits still available to apply for other services during this month's available credits of 20 per month.
Complete the short form below to get more information on how you can begin to benefit immediately from becoming a Marketing Reserve Member. A Kendall Parker 360 team members will contact you within 1 business day to discuss your marketing and design needs to help you determine whether this program is right for you and your organization.
In a world that often demands radical change in an instant, one can discover an ironic truth: small steps can lead to big results. In August 2024, Team NEO requested I create a comprehensive case study on the work we’ve done with DHL Express and the Global Aviation Fuel Optimization Program. The goal is to show how incremental change management can drive significant results without disrupting daily operations.Since 2020, we achieved significant reductions in DHL’s carbon footprint across their global network with an annual goal of 2% in fuel burn and carbon emissions avoidance. Starting with just 6 standard operating procedures (SOPs) and 13 participating airlines out of 88 airlines in their network, our strategy focused on performing standard processes more effectively rather than implementing radical change. We are now at 11 SOPs, 16 participating airlines and the incremental improvements are accelerating as the scale of the operation increases. The result? An over-performing 2.5% annual reduction in fuel burn and carbon emissions.This approach isn't just about numbers; it's about creating a culture of continuous improvement.
By embracing incremental change, we fostered an environment where every small win is celebrated because we recognize it contributes to the aggregate results. The Flight and Ground Operations teams have become more engaged, innovation has flourished, and sustainability is now rooted in daily operations.The lessons from this case study can be applied to Team NEO's 5-year strategic plan for the Northeast Ohio Region and a Vibrant Economy Indicators 2030 program to "Bend the Curve." An incremental change management strategy will allow partner economic development organizations to maintain their current structures and missions with a focus on improving the KPIs that match up with those established in the VEI Dashboard. This should minimize resistance and maximize buy-in from stakeholders.The key to any mission critical strategic objective is to be bold. Set out a bold vision with a well defined WHY statement so partners, funders, stakeholders, and the general public understands the motivation for these bold decisions. VEI 2030 and Bend the Curve can be a bold strategic objective, even with a chosen path of incremental change. The case study included here proves that even small initial steps will accumulate into a significant impact.
